Aimé Leon Dore

01 - Project details

This project was a collaboration between Amie Leon Dore and the photographer/Director Walid Labri.

Walid was specifically chosen for his unique style that perfectly exemplified the London aesthetic, especially in the world of fashion. This meant that he was given most of the creative freedom.

02 - Creative process

Since most of the set was designed for primarily still shots in the same spot, I had to be very meticulous with how I dressed the set, how the background looked, how each leaf fit into the frame etc.

The idea was to make it look like an actual London bus stop.